Sustainable Communication Design Principles & Practice

This methodology works in Applied Research, so this site is constantly being updated
Last update 18.I.2024

For more information please contact Doctor Maria Cadarso | mcadarso@icloud.com

A Roadmap for Research-based Practice, user-centric, focused to deliver sustainable innovation.

Maria Cadarso [2013, 2015, 2023, 2024] ©

I. PRINCIPLES
    01 To understand and integrate the language of sustainability
    02 Always be informed
   03 Thinking in systems
   04 Decide which designer you want to be and act accordingly
   05 Carry out applied research on every project
   06 Being proactive
   07 From eco-design to sustainable communication design
   08 Design focussed on the physical and emotional well-being of each user
   09 Embracing differences and valuing what is endogenous
   10 Contributing knowledge
  11 Giving voice to a cause


II. PROJECT METHODOLOGY FOR SUSTAINABLE COMMUNICATION DESIGN
1. Explore the world
    — Sustainable Communication Design Project
    — Applied Research
    — Suggested research methods
2. Explore a change in design paradigm
    — Strategy 1 – SYSTEMS
    — Strategy 2 – INVESTIGATION
    — Strategy 2 – PEOPLE
    — Strategy 3 – CULTURE
    — Strategy 5 – CIRCUITS
3. Explore the challenge
    — Sustainable Communication Design Project
    — Applied Research
    — Suggested research methods
4. Explore the context
    — Sustainable Communication Design Project
    — Applied Research
    — Suggested research methods
5. Explore with people
    — Sustainable Communication Design Project
    — Applied Research
    — Suggested research methods
6. Explore insights
    — Sustainable Communication Design Project
    — Applied Research
    — Suggested research methods
7. Explore concepts
    — Sustainable Communication Design Project
    — Applied Research
    — Suggested research methods
8. Explore solutions
    — Sustainable Communication Design Project
    — Applied Research
    — Suggested research methods
9. Explore communication channels
    — Sustainable Communication Design Project
    — Applied Research
    — Suggested research methods
10. Explore value-focused
    — Sustainable Communication Design Project
    — Applied Research
    — Suggested research methods
11. Explore Grounded Presentation
    — Sustainable Communication Design Project
    — Applied Research
    — Suggested research methods
12. Explore production
    — Sustainable Communication Design Project
    — Applied Research
    — Suggested research methods
13. Explore assessment and learning
    — Sustainable Communication Design Project
    — Applied Research
    — Suggested research methods

III. SUSTAINABILITY CHECKLIST

Maria Cadarso has a PhD in Design, with a thesis on Sustainable Communication Design, defended in 2013 at the Faculty of Architecture in Lisbon. Since 2014 she has been teaching at IADE – Faculty of Design, Technology and Communication of the European University, having also worked at other universities. She began her professional career in advertising agencies and newspapers, with extensive experience in advertising and editorial design. From 2000 to 2020, she had her own design studio – SUSTENTA DESIGN, focussing on eco-design and, later, on design for sustainability, and with this, broadening her experience in communication design project, very consistently. She’s a member of UNIDCOM, IADE’s research centre. She regularly participates in the New European Bauhaus movement, mainly through the NEB Stewardship Lab, of which she is one of the coordinating members. She regularly works on research projects. She often collaborates on projects with the European network of knowledge transfer, COST. She continuously investigates how to better prepare higher education students for the systemic challenges of sustainability, in the specificity of the contribution that Communication Designers can make.

REFERENCES
—> Cadarso, M. (2015). Sustainable Communication Design Principles – 2.0 Version, in Procedia Manufacturing, (5993- 6000). Elsevier, DOI: 10.1016/j.promfg.2015.07.700
—> Cadarso, M. (2013). Sustainable Communication Design: principles & practice. PhD Thesis, Faculdade de Arquitetura — Universidade de Lisboa, Portugal. http://hdl.handle.net/10400.5/12620